Towards a model for mobile phone technology adoption in reproductive health in Kenya-a case of mobile for reproductive health (M4RH)
This study set out to create a model of mobile phone technology adoption in Reproductive Health in Kenya, by exploring the factors that influence mobile technology adoption in Reproductive Health Care and the relationships that exist among those factors. The grounded theory methodology was used to guide the data collection, analysis and eventual theory generation while factoring in the unique circumstances surrounding the Reproductive Health Care and the dynamics of mobile technology adoption in a developing country. By carrying out in depth interviews with a mix of policy makers, Reproductive Health professionals, service providers, users and mobile technology experts, the study established recurring themes of cost, technology complexity, privacy needs, infrastructure management, social and cultural influences on technology adoption. By discovering the complex relationship that exists among these factors, the study established that the ultimate contribution of mobile phone technology adoption is the change in behavior of the general population as a result of receiving the correct information regarding RH. The resulting mobile phone technology adoption model was further informed by the experiences of the Mobile for Reproductive Health (M4RH), the case study.