Perspectives of strategic choice
MetadataShow full item record
Strategic management is concerned with' deciding on strategy, and planning how that strategy is to be put into effect. It can be thought of as having three main elements within it. There is strategic analysis, in which the strategist seeks to understand the strategic position of the organization. There is strategic choice which is to do with the formulation of possible courses of action, their evaluation and choice between them. Finally there is strategic implementation which is concerned with planning how the choice of strategy can be put into effect. The three elements of the strategic management are often seen as sequential in traditional texts, but actually they overlap and interact so that partial implementation may modify strategic choices for example. This paper is driven by the fact that many scholars in the field of strategic management have chosen to base their researches mainly on strategic analysis and implementation. Strategic choice which is a key stage in the success of any strategy has not received much attention. Undoubtedly there is a compelling need to look at how strategic choice is made in order to contribute into the body of knowledge in this field of strategic management.