Strategic responses to external environment by the Communications Commission of Kenya
The alignment between strategy and environment lies at the center of strategic management theory and practice. The external environment undoubtedly plays a significant role in survival of organizations. The business environment in Kenya, and especially within the communications sector, is very dynamic and the players in the sector have to respond in order to succeed in their businesses. One of the key players in the sector is the Communications Commission of Kenya (CCK), which is the regulator. This research was a case study whose objectives were determine the challenges faced by the CCK in relation to its external environment and how the organization responded to them. The objectives were achieved by collecting primary data, supplemented by secondary data. Primary data was collected through face-to-face interviews with respondents who were the heads of department at CCK. These are the people responsible for developing and implementing the strategic responses at CCK. Secondary data was obtained from published reports and corporate development plans. The research results ascertained that the CCK operates in a highly dynamic external environment, and has experienced challenges from the political, economic, social-cultural and technological environments. The research results further indicated that the CCK has implemented a number of strategic responses to counter these challenges, including internal restructuring, lobbying for enactment of an enabling legislation and ensuring flexibility in implementation of its strategic plan. A large number of studies have already demonstrated the importance of strategyenvironment alignment, both theoretically and empirically, and suggested that the strategy-environment fit has strong performance implications. The findings of this study therefore are in congruence with those from previous studies in this area of study .