Strategic responses to competitive challenges adopted by Access Kenya group
This study sought to establish the competitive challenges that the AccessKenya group was facing and the strategic responses to competition it was adopting to counter the challenges. This was a case study based on AccessKenya group, and data was collected by use of a comprehensive interview guide. The study found out that there are several environmental changes e.g landing of the fibre optic cable, that affect the operations of business and there are major challenges associated with pricing, product and service differentiation and financial strains in a bid to expand and penetrate the market, that are brought about by competition which is as a result of these environmental changes. The company has reacted to competitive forces by mainly differentiating its product offerings and adopting aggressive marketing strategies, and these have been found to be very successful. The results of this study will be invaluable to the company, researchers, investors among others.