Strategic response by Communications Commission of Kenya to changing environment telecommunications environment
The environment of an organization has an enormous impact on its performance. Of paramount concern to all organizational managers is attainment of necessary resources and customers in a timely and efficient manner. The distribution of organization factors (individuals, groups or organizations who buy goods or services, provide raw materials, new technologies, capital, labor, information and competition) greatly affects an organization's operations. Managers respond to environmental factors in several ways. Efforts related to changing organizational activities are described as adaptation. Managers may also choose to control factors by setting up favorable linkages with them or by influencing their activities. Depending on circumstances, managers adapt the organization, control the environment or both. The decision whether to adapt the organization or control the environment depends on the domains in which the factors are located. Organizational adaptation implies that part or all of the organization is transformed to make its activities more compatible with existing conditions - greater amounts of uncertainty require that managers seek a variety of ways to adapt the organization. To be successful, managers must develop strategies and structures to protect the organization's technical core. This is the organization's internal operations, which must be conducted in a predictable and orderly manner to be efficient. The objective of this study was to find out the strategic responses applied by CCK to changing telecommunications environment. A case study was used so as to obtain an indepth analysis of the organization. Primary data was used for the study. This was collected from top managers who deal with the Strategy process through an interview guide. The study found out that CCK has indeed applied strategic responses in its management. Challenges noted were that CCK as the only regulator of telecommunications services in Kenya is sometimes overwhelmed and may not be as fast in responding to changes in the industry. The limitations of the study were that a case study was used which may not apply to other organizations in the industry or different industries. Further study would require a detailed survey of other organizations in telecommunications for comparison or better still a study of other telecommunications regulators for instance FCC of the USA.