Employee performance management practices in East Africa breweries limited Kenya
Performance Management is a key business tool for organizations that have activities that recur. This is a very vital ingredient in the realization of the firm’s established objectives and goals. The objective of this study is to determine employee performance management practices in East Africa Breweries Limited Kenya. The research was conducted through a case study. A case study method is a very popular form of qualitative analysis and involves a careful and complete observation of a social unit, be that unit a person, a family, an institution, a cultural group or even the entire community (Kothari, 2004). Primary data was collected using a structured interview guide involving the use of a set of predetermined questions and of highly standardized techniques of recording. The respondents were 5 heads of departments namely; Packaging, Quality, Brewing, Engineering and Human Resources because they were in a better position to know more about the employee performance management practices applied in the organization. Data collected was of a qualitative nature. The first step was that of organizing of this data from interview transcripts and observation notes. Thereafter the data was analyzed using content analysis to analyze the findings from the interview guide. The summary of findings indicates that; Employee performance management practices in East Africa Breweries Limited Kenya are only applicable to management staff while leaving out the union staff. It is an inclusive and participatory process for the management staffs who are involved. There exists a strong interrelationship between performance planning and goal setting, measurement, review, rating and reward of employees.The study recommends that in order for East Africa Breweries Limited Kenya to remain highly competitive, it should sustain integrating employee performance management practices with its organizational strategies and objectives and involve the union staff in undertaking employee performance management practices since they form a critical part of strategy and objectives implementation and as such the need for them to synergise with the organizations goals. The study recommends that other organizations should strongly embrace employee performance management practices in order to remain viable and focussed to their objectives.