Application of the balanced scorecard in strategy implementation by Unilever Tea Kenya Limited
Effective application of balanced scorecard in strategy implementation would lead to a successful organization. However, there are challenges that are faced by organizations when applying the balanced scorecard in strategy implementation. Organizations therefore need to pay attention to these challenges and ascertain effective ways to overcome these strategies. Unilever Tea Kenya Limited has a new balanced scorecard known as the campus in action. The study was to establish the application of balanced scorecard in strategy implementation by Unilever Tea Kenya Limited and determine the challenges faced in the application of balanced scorecard and how to overcome them. To achieve these objectives, a case study research method was used where primary data was collected and the interview guide administered to seven interviewees who included the Managing Director and six other managers. The balanced scorecard is a management system that links the vision and strategy of the organization to the financial, customer knowledge, internal business process and the learning and growth aspects. This management tool can be used in strategy implementation by any organization of which Unilever Tea Kenya Limited is not an exception. This is why the study of the application of balanced scorecard in strategy implementation by Unilever Tea Kenya Limited was conducted. The respondents were selected from the leadership and middle management team. The study established that the formulation of the balanced scorecard (compass into action) was done by the corporate level management of the parent company, Unilever Public Limited, in the United Kingdom. The implementation of this balanced scorecard is performed by all the Unilever subsidiaries, including Unilever Tea Kenya Limited. Challenges faced included strategic shift, internationalization, e-commerce, changing purposes and learning. Ways of overcoming these challenges were also determined. Consequently, the research study recommended further study in corporate governance and learning organization.