Strategic planning practices by large law firms in Nairobi, Kenya
The practice of law has over the years been termed as a noble profession guided by certain guarded norms and practices. In recent years however, there has been a paradigm shift in that law firms are now embracing certain business management tools, albeit minimally. These firms therefore have had to shake off the nobility tag and embrace business management practices. There is thus a keen interest to establish whether large law firms in Nairobi, Kenya practiced strategic planning as a business management tool. Alongside that, it is important to ascertain the challenges faced by the said law firms in strategic planning and finally how they address the challenges that they encountered. The data collected from the respondent large law firms in Nairobi was analyzed using descriptive statistics (measures of central tendency and measures of variations). From the discussion of the findings, it was found that slightly more than half of large law firms in Nairobi practiced strategic planning. Thus it can be concluded that large law firms in Nairobi, Kenya engaged in strategic planning practices as a management tool. The study recommends that in order to address the challenges arising from strategic planning practices and have an effective strategic planning; large law firms should introduce performance based employment contracts for its employees. It further recommends that large law firms should take steps to institutionalize strategic planning in order to involve all its employees. An implementation matrix should also be developed and resources committed to the strategy implementation process.