Operation strategy adopted by the mobile telephony service providers in Kenya to gain competitive advantage
Gaining competitive advantage through operation strategy lies in identifying what the priority choices are, in understanding the consequences of each choice and in navigating the ensuing tradeoffs. The purpose of this study was therefore to determine operation strategies adopted by the various mobile telephony operators that gain competitive advantage. The mobile telephone operators were Safaricom, Airtel, Yu mobile and Orange mobile. This study therefore adopted a descriptive design in carrying out the study. The study interviewed two respondents from each of the four mobile phone companies who were distributed as follows, 3 (37.5%) respondents were technical directors, 2 (25%) respondents were director of strategies and 3 (37.5%) were director of business unit for the organization. The study found that the competitive priority that was considered as the most important to most of the mobile phone telephony companies was cost. A total of 3 (75%) of the companies said that cost was their most important strategy in gaining competitive advantage. Only 1 (25%) company had it that quality was the most important strategy in gaining competitive advantage. The study recommends the firms to adopt high quality, speedy delivery of service and flexibility as well as the main operational strategies besides low cost. There was one major limitation that limited the findings of the study. The study was conducted over a very short period of time. This limitation was however overcome by the study doing a proper field coordination that made the study to be effectively conducted over a very short period of time. The study suggests that future researchers should conduct a correlation study to establish the relationship between the operational strategies and the performance of the organization it terms of revenue and profitability.