Strategic Planning And Performance Of Audit Firms In Nairobi County, Kenya
The study sought to examine the strategic planning and performance in Audit Firms in Nairobi County. The study was guided by the following objectives; to investigate the strategic planning practices in Audit firms in Nairobi County and to analyse the performance measures employed by audit firms in Nairobi County. A review of the relevant literature was undertaken in order to eliminate duplication of what has been done and provide a clear understanding of existing knowledge base in the problem area. Regression and correlation analysis were used. The regression analysis was used to describe the relationship between strategic planning and performance while the correlation was used to test the statistical significance of the association. The findings showed that, proper strategic planning leads to better performance in Audit firms in Nairobi County. It was recommended that for a good performance, decision makers in organizations should employ strategic planning best practices as a guide to a better future performance. For future research, researches should look into challenges facing strategic planning process and performance assessment in Audit firms.