Factors influencing curio entrepreneurs venturing into the international market: a case of selected curio markets in Mombasa County, Kenya
The globalization of entrepreneurship creates wealth and employment that benefits individuals and nations throughout the world. International entrepreneurship is exciting and in todays hyperactive world with rapidly changing technology, it is essential for an entrepreneur to at least consider entering the global market. The purpose of this study was to analyse the factors that influence curio entrepreneurs who are venturing into international markets, a case of selected curio entrepreneurs in Mombasa Municipality, Kenya. These factors include market opportunities, level of education and training, cultural environment, technological advancements, competition review and the sources of financing the venture. This study was also based on several research questions which begged to find out how sources of financing, cultural environment, technological advancements and level of education and training influenced the curio entrepreneurs venturing into international markets. The study also sought to establish the role of the government in influencing curio entrepreneurs venturing into international markets. The findings of this research will enable curio entrepreneurs to be well informed and be better prepared when venturing into international markets. They will also enable the different government agencies be 'able to better serve the budding entrepreneur who wishes to venture into the international market. The study used qualitative and quantitative methods for data collection and analysis. These methods included structured questionnaires, interviews with key informants and focus group discussion. The study found that not many curio entrepreneurs were venturing into international markets and sited lack of finances and exposure especially on markets and cultural environments as the main reason for not venturing. The study also found that the relevant government and private agencies are dedicated to assist the curio entrepreneur who wishes to venture into international markets. The study also found that the level of education and training contributed in influencing a curio entrepreneur into venturing into international markets. This study recommends curio entrepreneurs to establish viable partnerships to easen the venturing into international markets even as the government needs to make loans accessible to the curio entrepreneurs. The study also recommends that curio entrepreneurs need to use better equipments and tools for quality functional products and also to learn more about their prospective clients and countries for expanded reach. This can be achieved by attending courses and seminars offered by various government bodies.