Influence of employee involvement in corporate social responsibility projects on organizational commitment: a case of the Safariom foundation
Aira, Fredrick O
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Corporate Social Responsibility (CSR) involves giving back to the community through development initiatives and conducting business in a manner that promotes sustainable development and well-being of both the business and the society. Corporations have been keen to formulate CSR in way that promises gains to both the business and society, hence the concept of Strategic CSR. Employee involvement in CSR has been advanced as one of the ways through which employee organizational commitment can be enhanced. However there is little empirical information to support this view. This study sought to determine how employee involvement in CSR projects by Safaricom Limited influences their organizational commitment. The objectives of the Study were: to determine how involvement of Safaricom staff in needs identification for CSR projects intervention influence their organizational commitment, to determine how Safaricom staff involvement in implementation of CSR projects influence their organizational commitment and to determine how involvement of Safaricom staff in monitoring and evaluation of CSR projects influence their organizational commitment. The study employed descriptive design where target population were all of the 31 Safari com employees who participated in phase one and two of the World of Difference program carried out by the Safaricom Foundation which is the CSR organ of Safaricom Limited. Qualitative and quantitative data were collected using a questionnaire. Collected data was organized, edited, coded, entered and analysed with the aid of Statistical Packages Social for. Sciences (SPSS) and descriptive statistics mainly percentages, means and frequencies were computed. In addition correlations and non-parametric tests (Chitest) were conducted. Tables, charts and graphs were used for presentation of the findings. The findings revealed that employee involvement in CSR projects influenced their organizational commitment in all three accounts of involvement. There was more influence on their affective commitment as opposed to normative and continuance commitment. The study concluded that employee involvement in CSR could be used as a strategic tool to enhance employee commitment. The study recommended more involvement of Staff in CSR projects and more publicity so as to attract greater number of participants. The study also recommended increasing of the duration of time participating staff are exposed to CSR projects.