A value focused analysis of mobile information technology: a case of the media industry in Kenya
The rapid pace of technological change is creating a wide array of new business opportunities. Ultimately this has the capacity to change almost every aspect of business life. Of significant interest and importance is mobile information technology. By extending computing and the Internet into the wireless medium, mobile technology allows users to have anytime, anywhere access to information and applications, which provides greater flexibility in communication, collaboration, and information sharing. Granted that mobile technology is a fairly new phenomenon, it’s organizational and strategic implications have not been systematically studied. Though there is some successful experience already in mobile IT across the country, this has not been consolidated and brought together in ways that will make it easy for firms and other interested individuals to construct their own implementations. This patently calls for purposeful effort to create, under one umbrella, a comprehensive set of deliverables that would enable any organization wishing to establish a mobile computing operation to do so with ease and confidence. This study fills the void by examining the strategic value implications of mobile technology in the media industry in Kenya. The value focused thinking model has been employed towards this goal. A broad objective of the study was to establish the value that firms can derive today by adopting Mobile Information Technology in Kenya. It focuses on the value of Mobile computing, not only as a technology used to increase efficiency and effectiveness of business processes, products and business models, but also as a technology that is enabling new possibilities that were unfeasible before. The analysis resulted in extraction of multiple factors that were rated as value strategies around which the fundamentals of value revolve. The conclusions reached are that mobile information technology is an invaluable tool towards the generation and sustenance of value by firms. This inevitably results in organization improvement, transformation and redefinition.