Influence Of Strategic Partnerships On The Performance Of Kenyatta International Convention Centre
Strategic partnerships are purposive strategic relationships between independent firms that share compatible goals, strive for mutual benefits, and acknowledge a high level of mutual dependence. Strategic partnership formations have increased dramatically over the past decade and, in many industries, partnerships are now a central strategic component and a core offensive and/or defensive competitive weapon. Strategic partnership contractual, temporary relationship between companies remaining independent, aimed at reducing the uncertainty around the realization of the partners’ strategic objectives by means of coordinating or jointly executing one or several of the companies’ activities. To offer quality and achieve competitiveness, KICC has embraced strategic partnership. This study sought to establish the influence of strategic partnerships on the performance of KICC. In this light, the study sought to determine the strategic partnerships employed by KICC and also the influence of strategic partnerships on the performance of KICC. This research was conducted through a case study targeting selected managers at KICC. The study collected primary data through interview guide. Data collected was analyzed through content analysis and results presented in prose. The study established that partnerships enhances new conference customer acquisition and retention, improves sales turnover and reduces cost of procurement. Also, the study established that partnership enhanced Internet connectivity at KICC and reduced outages and downtimes. Deployment of the Enterprise Resource Planning (ERP) system led to automation of financial data processing and has enhanced efficiency and accountability. The study established that partners like hotels are reluctant to share with KICC important convention researches/thesis and studies since they perceive KICC as a potential competitor. The study recommends that KICC should develop its facility to International standards and establish subsidiaries in every county. Also KICC should seek to improve on its partners’ selection and management of the resulting relationship with its partners to enhance service delivery.