Balanced scorecard in strategy implementation at discovery learning alliance of Kenya
The main aim of the paper is to investigate balanced scorecard in strategy implementation at Discovery Learning Alliance. Strategy implementation involves organization of the firm's resources and motivation of the staff to achieve objectives. The environmental conditions facing many firms have changed rapidly. Today's global competitive environment is complex, dynamic, and largely unpredictable. The study reviewed on strategy implementation, balanced scorecard framework for nonprofits organizations and challenges faced in using the balanced scorecard for strategic implementation. This study was conducted through a case study and it was considered suitable as it allows an in-depth study of the subject on investigating the application of balance scorecard as a tool for strategy implementation. The study used primary data collected from the management and staff members of Discovery Learning Alliance. Using an interview guide, the researcher interviewed twelve top and middle level managers from the Nairobi branch including the country director or his designated assistant, a member from each of the six core-business areas of the Discovery Learning Alliance and five members from the support service departments. Content analysis was used to analyze the data. The study draws a conclusion that of Balanced Scorecard at Discovery Learning Alliance clearly stipulate how each objective will be achieved. Discovery Learning Alliance‟s objectives regarding beneficiary/ stakeholders‟ welfare are to improved livelihoods, increase contribution to national policy, enhance community ownership and to increase access to services. The application of Balanced Scorecard at Discovery Learning Alliance has resulted in benefits such as improved efficiency of education management at Discovery Learning Alliance, strengthening of education operations, improved provision of video in the classrooms equipment and social services, strengthening the organizational capacity for effective and efficient implementation of programmes, improvement of community livelihood and improved the work relationship among DLA units. In order to achieve successful strategic implementation, Discovery Learning Alliance has to address challenges such as lack of funds, inefficiency in governance, lack of cooperation in the implementation of strategic plan, poor networking with other NGOs, ineffective communications, limited capacity, unfamiliarity with organizational strategic approaches, disparity in remuneration among NGOs and political interference. The study recommends that when an organization applies Balanced Scorecard, it need to take a very close look at the organization structure and evaluate if it supports the strategies.