Strategic value of business intelligence systems, a case study of equity bank limited
The intent of any business intelligence System is simply to provide a system for developing or improving processes through a structured approach, effective deployment and better control. The objectives of this study were to identify the strategic value of Business Intelligence (BI) system, the extent of use of BI system and the challenges in the use of BI at Equity Bank. The study adopted a descriptive design. The target population for the survey was 500 members of staff from various departments in Equity Bank Head Office. Using a sample of 50 employees, the study had 88.5% response rate. The primary data for the study was collected using a structured questionnaire. Questionnaires collected were edited, coded and data entered into Microsoft excel and Google Docs analytics which were used to analyse the data. The study established that Equity bank gains strategic value from BI systems through provision of information that facilitate handling of customer issues, predict their likes and preferences, improve decision making and come up with innovative products and services. On the usage of BI, the study found variation in the use and tools used. The study found that management should provide full support of the business intelligence system by ensuring that all the required resources are availed for the sustainability of the business intelligence system. New employees should be inducted into the business intelligence system in order to understand how to use the system and its benefits. All employees should also be trained on BI and be incorporated into the team that is in direct touch with the business intelligence systems. The researcher recommended further research on cost benefit analysis of Business Intelligence (BI) systems since the study focused on the strategy value of BI approach only.