Balanced scorecard and strategy implementation at Kenyatta university, Kenya
Ndungu, Consolata Lina N A
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The main aim of the paper was to investigate on Balanced score card and strategy implementation at Kenyatta University. Strategy implementation involves organization of the firm's resources and motivation of the staff to achieve objectives. The environmental conditions facing many firms have changed rapidly. Today's global competitive environment is complex, dynamic, and largely unpredictable. The study reviewed on balanced scorecard and strategy implementation, and challenges faced in using the balanced scorecard for strategic implementation. The study focused on examining how Kenyatta University implements their strategies and how the Balanced Scorecard is adopted as a tool for measuring effectiveness of strategy implementation in institutions. This study was conducted through a case study and it was considered suitable as it allows an in-depth study of the subject on investigating the application of balance score card as a tool for strategy implementation. The study used primary data collected from the management and staff members of Kenyatta University. Using an interview guide, the researcher interviewed fifteen top and middle level managers from campus including the DVC’, registrar head of departments and five members from the support service departments. Content analysis was used to analyze the data. The study draws a conclusion that in general the BSC application aims to address a major concern of managers to monitor and ensure that the objectives of the organization's strategy will be implemented and achieved. It also allows to monitoring the evolution of organizational decisions taking into account a set of key indicators. The study was faced with some limitation key of which was availability of resources being a self- sponsored student, another limitation was the unwillingness of the responds to give information, and time was also a major constraint being a full time employee. The study recommends that Kenyatta University needs to put in place a broad research and development department to assist it in studying the local environment and internal environment specific tools which influence their strategy implementation.