Strategic issue management at Enashipai resort and SPA Limited, Kenya
Ng’ang’a, Diana Wanjiku
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Strategic Issue management specializes in detecting surprise developments in the business environment through constant monitoring and surveillance and execution of timely responses. This research study main focus was on Strategic Issue Management (SIM) practices by Enashipai Resort and Spa and the factors influencing SIM in that organization due to the emerging issue in Kenya which have an effect on the hospitality industry. The environment is changing and for companies to remain competitive they have to align themselves to the changing environment to remain competitive the hospitality industry is also not left behind. Despite of their fundamental role of the hospitality industry in Kenya, they are faced with a number of challenges, ranging from security threats, travel bans in the country, political instability, competition, changing customer’s tastes/preferences and social issues in the external environment staff turnover, technology issues in the internal environment. These among others have forced resort managers to pause and ponder and devise ways to strengthen their enterprises. The study was carried out through a case study design focusing on six respondents from various departments in Enashipai Resort and Spa. It is evident from the study that SIM is very significant to the hospitality industry to enhance current and future growth and competitiveness. Tracking, monitoring and managing priority issues is necessary for a firm’s survival during turbulence times. Conclusions drawn from the research process it is importance in specifying the organization's objectives, developing policies and plans and for the company to achieve this, strategic issue management should be highly implemented, also the importance of top level managers to support SIM. More research should be conducted in all industries as this only focused on one organization.