Motivation for consumerization of information technology (COIT): an investigation of knowledge workers in the road sector in Kenya
CoIT short for Consumerization of Information Technology is a trend which has been slowly adopted by most organizations due to employees demands. There are a lot of discussions and debates on the data security challenges posed by CoIT to the organization ICT resources. In this research, the focus was the motivating factors which lead employees to use personal technology for office work. To measure the motivating factors for CoIT, quantitative survey was carried out and the results analyzed using factor analysis and multiple regressions analysis. The study objectives were to establish the levels and usage patterns for CoIT, establish the motivating factors for Consumer technology and to establish the relationship between the intervening variables for consumer technology and CoIT. The research model was derived from autonomy, continuous connectivity, innovativeness and competence as the motivating factors for CoIT. The results of the study demonstrate that employees motivation for adoption of CoIT is due to social status symbol , affordability, work related factors and freedom of usage in that order. The study also demonstrates that CoIT is majorly influenced by its ability to make the users feel competent to use the devices with autonomy. According to this study continuous connectivity does not majorly influence CoIT which can be explained by the fact that internet access is not necessarily free and poor network availability in Kenya.