|dc.description.abstract||This study sought to determine the strategic responses that Barclays Bank has
adapted to the changes in the environment and to identify factors that influence
strategic responses in addressing the changes.
In order to meet these objectives, the pertinent primary data and secondary data
was collected. Primary data was obtained from personal interviews with the
respondents who were responsible for developing the strategic response by BBK
to the changing competitive situation. Secondary data was collected from various
sources. The data was then analyzed qualitatively.
According to the research findings, BBK has addressed its changing competitive
situation through restructuring, marketing, information technology culture
change, Recapitalization and service delivery systems and product development.
The researcher suggests a wide study covering the whole industry can be
undertaken to determine strategic responses in the banking industry. This would
give an indication of the response made by banks in Kenya to their changing
competitive situation especially with the increasing growth, in the number and
size, of the non-bank financial institutions. This would allow for industry
generalizations to be made.||en