Corporate Social Responsibility (CSR) and relations between Kenya Wildlife Service (KWS) and communities surrounding Amboselli National Park
This study investigated Corporate Social Responsibility (CSR) and the relations between Kenya Wildlife Service (KWS) and the communities surrounding Amboseli National Park. f It specifically sought to find out the apparent ineffectiveness of the CSR projects in winning community cooperation for conservation and how CSR could be made more effective. The study was conceived due to the fact that despite KWS investments, the community in Amboseli remained hostile to the Park. The study was conducted through the survey research design, data collected in October and November 2010 using questionnaires distributed to 60 respondents, out of which 47 filled and returned. The data were analysed using qualitative and quantitative and qualitative techniques and presented in tables and narratives. The study established that the relations between KWS and the community were strained despite the CSR investments. It also established that KWS had responded to the situation by investing in social welfare and community development projects. The study concluded that the CSR projects had only partly achieved the intended purpose of winning the cooperation of the community for wildlife conservation. Further, the study concluded that it was critical to use four key approaches to win community cooperation in wildlife conservation: transparency and accountability, equitable distribution of wildlife benefits, education programmes and solving problems incurred by people as a result of having wildlife on their land. Finally, the study recommended possible further research to enable a better understanding of the practice ofCSR in managing relations between corporations and communities.