Strategic responses of Simlaw Seeds Company Limited to environmental challenges
Firms largely are open systems where there is continuous interaction and interfaces with the external environment and the environment can be relatively stable or highly turbulent. Each level of environmental turbulence; has different characteristics, requires different strategies and requires different firm capabilities. To survive in the dynamic environment, organizational strategies need to focus on their customers and dealing with emerging environmental changes in its operating environment. The purpose of the study was to establish the strategic responses of Simlaw Seeds Company to environmental challenges. The study adopted a case study research design where the respondents were the managers in the company. Data collection was undertaken using an interview guide. Content analysis was used to analyze the qualitative primary data which had been collected by conducting interviews and secondary information from the organization. The findings of the study was that the company is faced by the challenges emanating from globalization and market liberation, subdivision of land, lack of storage facilities for raw and processed seed. Climate change and unpredictable weather, pests and diseases, mergers, Genetically Modified Organism (GMO) Bill adoption of appropriate technology, leadership, coordination and sharing of responsibilities and regulatory bodies and government policies. The response strategies which were adopted to counter the challenges were; sourcing seed from other seed companies, production of some varieties locally hiring of government parastatals lands, hiring of Kenya Farmers Associations (KFA) stores, growing of seed under irrigation and breading drought resistant varieties, spraying against pests and diseases, pattering with other research institutions. However the company should adopt modern technologies and the government should reduce its shareholding to enable the company operate as a private company. The staff should be trained regularly to match environment and strategies. The company should lease stores and god owns for storage of raw and processed seeds in the farms.