Application of credit availability by Barclays Bank of Kenya as a market entry attraction for multinationals
International Business entails business transactions between businesses, countries, governments, individuals and it involves goods and services. Credit availability affects the entry strategy of multinational by the fact that an~ failure to get access to external finance, or reduced internal liquidity, hampers the firm ability to finance the recurrent costs to serve foreign markets and decreases firms' survival in foreign markets. This study is to bridge the knowledge gap by to determining the application of credit availability as a market entry attraction to multinational firms into Kenya focusing at Barclays Bank. The study sought to answer the questions how do banks such as Barclays Bank of Kenya apply such market attractions like credit availability to encourage entry into the Kenyan market? The objective of the study was to determine the application of credit availability as a market entry attraction to multinational firms into Kenya with special reference to Barclays Bank. The study used primary data which was collected using an interview guide that has open-ended questions that enabled to collect qualitative data as well as get a better understanding and insightful interpretation of the results from the study. The study found out that Barclays Bank does offer various credit facilities to facilitate multinationals have operations in Kenya therefore it does use credit availability as a market entry attraction for multinationals to operate in Kenya.