Influence of growth strategies on organizational expansion: a case of beta care hospital, Kiambu county, Kenya
The purpose of the study was to establish the influence of growth strategies on organizational expansion. In order to achieve this the study focused on the following objectives: to identify the influence of organic development on organizational expansion, to establish the influence of mergers, to identify the influence of acquisitions and to determine the influence of strategic alliances on the organizational expansion. The study adopted descriptive survey design and the target population was hospital staff totaling to 70. The sample size was 49 respondents which was 70% of the hospital staff. The study administered face to face interview guides to the top three officials at the hospital and questionnaires to other staff. The data collected was sorted to remove the incompletely filled questionnaires; the sorted data was analyzed statistically using SPPS version 20 for the determination of influence of growth strategies on organizational expansion. The data was presented in tables for the ease of the interpretation of the study findings. The questionnaire return rate was 93.5% which was sufficient for generalization of the findings. The study findings revealed that, through organic development Beta Care hospital has enjoyed growth via increased output with a huge number of customers, the hospital has managed to grow revenue allowing for the effective functioning of the other three pillars of organic development which are headcount, public relations and quality, the hospital also exploits the benefits of the pillar of headcount by ensuring that it has hired the right number of staff with the right qualifications .the hospital has also exploited the benefits of the pillar of quality which is very essential because organic expansion relies heavily on repeat customers. The findings also revealed no possibility of Beta care hospital forming any mergers with other health facilities around dictated by non existence of similar health facilities with similar strength, most of the health facilities around seem to have limited resources making it easier for Beta Care Hospital to take control over them. Beta Care Hospital stands a chance of forming collaboration ties with other similar health facilities around this region; sharing of resources and activities between this facility and other facilities could lead to better health services offered to the community around. The study recommends that the hospital keeps abreast with modern technology through specialized services whose ultimate effect would be increase in the number of patients attending the hospital. The study also recommends formation of a formal unit to address the quality provision of services and responds to patients complaints and reservations. The study suggests a similar study on the role of mergers and acquisitions; a critical analysis on the growth of private ,mission and government hospitals.