Project management and organizational competitive advantage: a case of telecommunication firms in kenya
Today’s competitive environment has pushed corporate firms, both in the private and public sector, to employ project management techniques in order to be successful as well as enhance efficiencies in their business processes. The current study investigated the effect of project management on organizational competitive advantage by conducting a case study of telecommunication firms in Kenya. The study sought to establish the project management approaches used by telecommunication firms in Kenya; the competitive positioning of telecommunication firms in Kenya and to determine the effect of project management approach on organizational competitive advantage in telecommunication firms in Kenya. The study used a descriptive cross sectional survey. The target population consisted of three telecommunication companies in Kenya which included Telkom Kenya Limited, Safaricom Limited and Airtel Kenya Limited. The study conducted a census of all the three firms in Kenya by selecting 70 respondents working in project related tasks spread across different departments in the respective organizations. Primary data was used and was collected using questionnaires. Means were used to identify the project management approaches and competitive positioning of the firms. Standard deviation was also used to establish consistency of application of the project management approaches and the competitive positioning of these firms. Correlation analysis, regression analysis and analysis of variance (ANOVA) tests were used to establish the strength of the relationship between the study variables. The study established that all the three organizations employed project management approaches variously in their business process. The study also established that x Safaricom Limited was leading in terms of competitiveness in the Kenyan market, Telkom Kenya Limited ranked second and Airtel Kenya Limited ranked third in terms of competitiveness. The study lastly established that there is a statistically significant positive relationship between use of project management approaches and organizational competitive advantage. The results indicated that project management approaches were responsible for 64.3 % of organizational competitive advantage in the three telecommunication firms. The study recommended that firms in the telecommunications sector as well as in general business environment should consider using project management approaches to run and manage their project initiatives in order to improve their efficiencies and reduce operational costs. The study also recommended enhancement of project management capabilities for employees through training in order to improve on project management skills of the workforce which ultimately improves competitiveness of the organizations. The study recommended for financial development of the organizations’ project management cultures which improves the productivity, profitability and competitiveness of the organizations in the market place. The study lastly recommended for the documentation of key lessons, deliverables and challenges after successful implementation of project initiatives for future reference.