The Influence of strategy Implementation on Performance of Kcb group in Kenya
Excellently formulated strategies will fail if they are not properly implemented. Besides, it is important to note that strategy implementation is not possible unless there is stability between strategy and each organizational dimension such as organizational structure, reward structure; resource-allocation process. A luminous strategy may put a company on the competitive map and increase its performance. Unfortunately, most companies struggle with implementation. In a dynamic environment, managers need to adapt to changing trends in strategy implementation while embracing the key success factors for implementation. The purpose of the study was to establish how strategy implementation influences performance of KCB Group in Kenya. In undertaking the study the senior Managers from KCB Group were targeted. The study adopted a case study design. Data collection was done by use of an interview guide which involved an in depth interview with the top managers. Content analysis was used to analyze collected data. Based on the study findings, it can be summarized that individuals who are mostly in strategy implementation process at the KCB group in Kenya are the management staffs as they have the authority to allocate responsibilities and resources for effective implementation of strategies. The study established that the level of participation and involvement of staff affects strategy implementation. The findings indicated that KCB Group ensures staff is committed to strategy implementation by involving them in the strategy implementation process, taking their opinions into consideration in the implementation process and making sure they are conversant with the organization’s opportunities and threats within the plan.