The effect of cross cultural training (cct) on expetriate perfomance in multinational firms in the pharmaceutical industry in kenya
The rise of global multination has brought out the need for people to work across international borders. Global corporations send people they trust to their operations overseas so that they can successful take care of their interest. With this the global economy has seen the rise of expatriates’ assignments. Literature has stated the importance of cross-cultural training to these expatriates with most attributing the failure of expatriate training to inadequate or lack of cross cultural training(Black &Gregerson, 2007; Tung, 1981). Studies have shown that expatriate training is close to 40% and the cost of this failure to organization is in to the millions of dollars(Scullion, 2005; Harzing & Christensen, 2004). Cross cultural training effectiveness on performance of expatriate training has been a subject of discussion over the years. With some multination corporations not offering it arguing that CCT does not help improve the performance and successes of expatriate training. Literature states that only 30% of expatriates get cross-cultural training. Most of this is inadequate and does not involve the family of expatriates. This study seeks to establish the effectiveness of cross-cultural training in the performance of expatriates in Kenya’s pharmaceutical. The study will determine the relationship between various performance parameters and how they are influenced by proper cross cultural training, the study seeks to establish the kinds of cross cultural training, the challenges that multinational firms face in expatriate performance and ultimately the effects of cross-cultural training on the expatriate training performance(Scullion, 2005; Harzing& Christensen, 2004).
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