Antipiracy practices and their effectiveness on firms performance in online firms in Nairobi, Kenya
This study embarked to find out the effectiveness of Antipiracy Practices on the performance of Online Firms in Nairobi, Kenya. The study was guided by research objectives as follows; to establish the extent of Piracy practices in online firms in Kenya; to establish Antipiracy Practices adopted by online firms in Kenya; to establish the challenges faced by online firms in Kenya when undertaking Antipiracy and to determine the effectiveness of adopted antipiracy practices on performance by online firms in Kenya. A descriptive correlation cross-sectional research design was adopted by the study when collecting data from the respondents. The study involved a sample of 30 online firms in Nairobi. The primary tool for collecting data was questionnaires which were administered by the researcher to allow for further probing on issues that were not clear. The data was analyzed via descriptive statistics, regression analysis and correlation analysis with the aid of SPSS 20.0. The findings show that Online firms in Nairobi, have adopted specific antipiracy practices aligned to their business strategy in order to reduce the threat of piracy and these practices have significantly contributed to the performance of online firms positively hence increasing profitability and revenue through effective implementation of antipiracy practices. The challenges online firms grapple when undertaking antipiracy should be addressed by the industry, government and consumers as a whole. From the correlation analysis, it is evident that there is a relationship between adoptions of antipiracy practices on online firms performance. Adoption of antipiracy practices by firms is seen to positively impact performance outcome.