Social media tools and project performance: the case of Safaricom ltd
In the current global and very competitive business environment, organizations must adapt, and fast to the changing needs and requirements of their customers to remain relevant. To achieve this, organizations must find innovative means of, not only communicating with their clients, but also find cost effective ways of communicating, collaborating and sharing knowledge. This is more critical in project management, a strategic tool used by seasoned organizations to come up with new products and services. To ensure the successful delivery of such projects, organizations, project teams and project managers are investing various social media tools to add value to their project management activities. Tools such as instant messaging, Wikis, collaboration tools, Video podcasts, blogs and social networking tools are already in use for project delivery. The research sought to characterize the use of these tools in project management. The tools used in project management, the extent of use of the tools and the challenges experienced in the implementation and use of the tools were researched on. To get the research population, purposive sampling was used and data gathered using a questionnaire. Qualitative analysis techniques, where thematic and content analysis, pattern matching and explanation building were used to analyze the collected data using constructed data categories. Thematic content analysis focused on pinpointing, examining, and recording patterns against the demographic data collected for the case study. An analysis was also carried out on the identified list of social media tools used in project management to uncover the underlying theme and patterns. To formulate the relationship between social media tools and project performance, pattern matching and explanation building was carried out with the view of uncovering any operational links worth mentioning. The research found out that the social media tools employed, WhatsApp, Blogs and Video podcasts resulted in better communication, collaboration and knowledge sharing amongst the project management team, and hence improved project delivery. It was therefore concluded that social media tools use in project management contributed immensely in the performance of projects. Organization culture and wary by IT and senior management were found to be the biggest challenges in the adoption and use of social media tools in the organization and project management in particular. Key Words Social Media Tools, Project Management, Project Performance, Collaboration, Project Success.
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