Challenges facing the implementation of differentiation strategy in the operations of the Mumias Sugar Company Limited

Abstract

Many organizations today are focusing on becoming more competitive, by launching competitive strategies that give them an edge over others. To do this, they need to craft differentiation strategies (Micheal, E. Porter 1985). However, most sugar firms have not been able to formulate strategies required to gain competitive advantage. This calls for a strategic fit of an organization’s core competence levels, technology, leadership styles, markets, culture, people, and environmental influences, which is an emerging paradigm in the study of strategic thinking. This paper focuses on the challenges facing the implementation of differentiation strategies in the operations of Mumias sugar company in Kenya.