Agro-Dealer Choosing

Abstract

.this is the lastphase of channel design process(see below)...those firms who let some negotiatoryfunctionsto be assumedby intermediaries are faced with this task.2-Apr-192 A Paradigm of the Channel Design Decision (Steps) (Steps)1.Need: Recognize needfor channel design decision2.Objectives; Setting and Coordinating Distribution Objectives3.Functions: Specifying the Distribution Tasks(Functions)4.Alternatives: Developing Possible AlternativeChannel Structures:5.Evaluation: Evaluating the VariablesAffecting Channel Structure6.Best option: Choosing the “Best” Channel Structure7.Member Selection : Select the channel member