Challenges Faced in the Strategic Alliance Between Safaricom and Commercial Bank of Africa in the Provision of M-shwari Services
Abstract
The main objective of this study was to establish the challenges faced in the strategic
alliance between Safaricom and Commercial Bank of Africa in the provision of M-Shwari
services. The objective of the study is to establish the challenges experienced in the
alliance between Safaricom Ltd and Commercial Bank of Africa as they provide MShwari
services. The researcher targeted the staff of Safaricom Ltd and Commercial
Bank of Africa with a targeted sample of 157 employees in total.
The study adopted descriptive survey research design in order to provide a framework
to examine current conditions, trends and status of events. Descriptive research design
is more investigative and focuses on a particular variable factor. It is analytical and
often singles out a variable factor or individual subject and goes into details of
describing them. Data was presented by use of table, charts and bar graph. Data
analysis was done using quantitative and qualitative methods. The results showed that
there was positive relationship between the independent and the dependent variables.
The regression results also concurred with the correlation results. It can therefore be
concluded that the service provider of M-Shwari services need to consider all the
variables considered in this study in order to improve the success of M-Shwari
services and consequently this will improve the performance of the strategic alliance.
The research was confined to the selected strategic alliance between Safaricom and
Commercial Bank of Africa, and the specific objectives and so the researcher was not
able to cover all other areas and variables like market competition, customer service
and accessibility among others that needed to be addressed. Further research should
be done to cover the effects of strategic alliance in other organizations like the
institutions of higher learning, and also the study variables can be further analyzed for
more conclusive findings since this study can be of benefit to other organization in
Kenya and the world.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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