Growth Strategies and Transformational Orientation Adopted by Unaitas Sacco in Kenya

Abstract

The transformation of firms is a rigorous process which takes lots of strategies and adequately tested leadership and business acumen to deliver. The main purpose of the study was to establish the adoption of growth strategies and transformational orientation by Unaitas SACCO. The study was based on a theoretical foundation that covered the resource based view and dynamic capabilities. The study adopted a case study research design. The data was collected through an interview guide. The research employed the content analysis method to analyze the data. The findings of the study were that for sustainable growth to be achieved there has to be an effective use of well-crafted KPIs. The training of financial literacy empowered the members to save and borrow, and also contributed to the emancipation of women. By opening its doors to new members of diverse backgrounds, the Sacco is able to attract additional capital as it seeks to transform into a fully-fledged commercial bank and to help finance mega projects. The study recommended that Unaitas Sacco should continuously scan its business environment, so as to enable it to address the evolving market needs on an ongoing basis. Due to limitations of the study, suggestions for further research were floated