Business process re-engineering for competitive advantage
Date
2010-04-12Author
Magutu, Peterson Obara
Nyamwange, Stephen Onserio
Kaptoge, Godwin Kiplimo
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
There are several models and approaches to implementing BPR and an organization should seek to adopt
depending on their organizations’ needs and capabilities. An organization seeking to undertake BPR must
therefore examine some key elements of its organization structure beforehand for maximum gains in the BPR
implementation. Three such analysis methodologies are functional coupling, architectural triad and the
restructuring framework. This study aimed to establish whether The Wrigley Company East Africa achieved
operational competitive advantage by implementing Business Process Reengineering (BPR). In addition, the
study aimed to explain the possible reasons why The Wrigley Company may have succeeded or failed to attain
competitive advantage by implementing BPR. The study intended to determine if there was improvement in the
competitive measures of cost management, customer service, quality and productivity. The study also looked at
the BPR implementation process by seeking to understand if documented key success factors for BPR
implementation were followed and if the success or failure to achieve competitive advantage can be explained
by the key drivers for success in BPR implementation. The research was conducted by collecting primary data
from the employees of the Wrigley Company. An online questionnaire based on the competitive measures and
BPR implementation key success factors was used to collect the data from which certain findings were deduced.
It was established that The Wrigley Company gained competitive advantage by implementing BPR. It was also
established that it adopted the BPR practises that are critical for successful implementation. From the research
findings, the researcher recommends that organizations seeking to undertake BPR initiatives should first
understand the need for changing the organization. They will then need to ensure that they adopt the key
success factors for BPR implementation and based on the findings of this research, competitive advantage will
be attained.
Citation
African Journal of Business & Management (AJBUMA) http://www.aibuma.org/journal/index.htm Vol. 1 (2010), 16 pagesPublisher
AIBUMA Publishing School of Business, University of Nairobi
Description
Business process re-engineering for competitive advantage