Strategic Responses to Changing Environmental Conditions: a Case of AAR Health Services Ltd
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Date
2005-09Author
Mpungu, Anastacia M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Th study was about the responses of AAR Health services changing
environmental conditions. Its objective was document the challenges caused
by the changes and AAR's response to them. The study was conducted by
carrying out in-depth interview with the Chief Operations Officer and General
Managers . The findings confirmed that the company operates in a rapidly
changing environment characterized by many challenges. These challenges
include competition, change in government legislation,
environment and limitations in technology.
The study established several responses by AAR to the changes in the business
environment it operates in. New products to cater for all income group have
been developed and the company has been carrying out public relation exercises
to communicate this. AAR has restructured resulting in the formation of the
Holding Company and nine subsidiary companies. Technology has been
enhanced with the acquisition of new software.
AAR has not adequately responded to the changes and challenges it is facing in
the external environment because it wants to increase both the scope of its
products to cover HIV and pre-existing conditions and its geographical Span. It
hopes to improve its service delivery and develop even more affordable
products.
The study recognizes that AAR is but one of several HMOs in the Kenyan market
and it recommends that a study should be carried out to find out the kind of
responses of other HMO to changes in the business environment.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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