The moderating influence of industry competition on the relationship between corporate strategy and organizational performance
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Date
2017Author
Ogaga, Bruce J.
Owino, Odhiambo J
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
The influence of strategic choice on performance is a subject of debate in strategic management. However,
previous studies have yielded inconsistent results. While industrial organization economics theory and the
contingency theory emphas
ize the role of industry environment in organizational performance, little
research attention has been directed towards investigating the indirect influence of the competitive
environment
on performance. The current study, attempts to highlight the indirect influence of the
environment by testing the moderating influence of industry competition on the relationship between
corporate strategy and performance. The study adopted the descriptiv
e cross sectional survey with data
collected from companies listed at the Nairobi Securities Exchange. Structured questionnaire was used and
data analyzed through both descriptive and inferential statistics and linear regression. The findings
demonstrate t
hat industry competition has a significant moderating influence on the relationship between
corporate strategy and performance. Drawing from the findings, we conclude that performance of the firm
depends on the degree of alignment of corporate strategy to
industry competition.
URI
https://profiles.uonbi.ac.ke/jowino/files/ogaga_and_owino_2017.pdfhttps://profiles.uonbi.ac.ke/jowino/publications/moderating-influence-industry-competition-relationship-between-corporate-strateg
http://hdl.handle.net/11295/101135
Citation
Bruce OJ, Joseph OO. "The Moderating Influence of Industry Competition on the Relationship between Corporate Strategy and Organizational Performance." International Journal of Research in Business Studies and Management. 2017;4(4):13-20.Publisher
University of Nairobi
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Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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