Determinants of a Globally Competitive County Brand in Kenya: a Case Study of Machakos County

Abstract

First impression of the County Government and its good name matters as the world becomes more inter connected more competitive and more globalized. However,studies indicate that African regions are considered invisible,unattractive,least competitive,lack global, least competitive, la k global appeal Ill! k clear brand nues, ha a poor image, negative reputation and are lowly ranked globally . It is hypnotized that the Counties would position themselves as destinations of distinction, the would attract the world s trade, stimulate economic growth, stimulate investor confidence and political influence, enhance global partner hip , attract tourist and vents and instill renewed civic pride in the people. This research seeks to provide insight into the determinants of a county bran required to pear head differentiation, promote innovativeness and competitive advantage with a case study of Machakos County, Kenya...................................................................