Strategic Management Practices in the Tyre Industry in Kenya

Abstract

The objective or the stud) was to establish the strategic management practices within the tyres industry in Kenya. The study employed u descriptive survey design. Data analysis method used was qualitative. The structured questionnaires were coded with respect to questions for case of electronic data processing after the conclusion of' the fieldwork. The data collected was analyzed using Statistical Package for Social Sciences (SPSS). This involved the use of frequency tables, percentages, means scores and standard deviation. rank ordering. The results were then discussed and inferences drawn from the sample and generalized to the population. 32 tyre dealers responded positively making a 65% response rate . The operating environment in the Kenya tyre dealership industry for the past five years was described as relatively stable all the firms in Lyre dealership business covered in the survey have business plans geared towards adapting to the changes in the market The levels or strategic management practices application an: partial. Introduction or new services into the market. training programs or the amount of money spent on these and promotional campaigns have major impacts on the firms covered. The mission or the firms covered is considered very important. The firms covered periodically reviewed their strategic plans.The most significant involvement in preparation or vision and mission came from the top management and board of directors who prepare and update a list of the key strategic issues for each year.Liquidity and profitability were the most dominant evaluation mechanism.................................................