Strategic Management Practices and Performance of to Health in Kenya
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Date
2017Author
Njagi, Withney N
Type
SoftwareLanguage
enMetadata
Show full item recordAbstract
Strategic management remains important despite the size of the company as the success
of a company is dependent on external environment and how it aligns its resources
internally to exploit opportunities and cover its weaknesses. Companies that have
invested into strategic management practices by ensuring a wholesome formulation
processes and adhering to this its implementation process have been observed to have
higher prevalence of success as compared to companies that do not. The healthcare
sector is a vital sector in any emerging economy as it speak on the health and vigor of
the country. Kenya, the country of origin for the case study has been on the rise as a
technology hub and various companies have emerged with nifty innovations to propel
the country forward, covering gap areas in the young economy. TotoHealth Kenya is
one such company. The company is leveraging on technology to disseminate
information to monitor the progress of pregnancy and development of children after
birth highlighting warning signs thereby enabling parents or caregivers to seek timely
care. The study sought to determine strategic management practices applied at
TotoHealth and its impact on performance. The research design was a case study
limited to the company, TotoHealth in Kenya and data was collected with the aid of
interview guides. The interviewees consisted of top level management individuals who
are thematic leaders within the company. The study shall use the primary data collected
through interviews conducted by the researcher. The answers to the open ended
interview questions shall be analyzed through content analysis with categorization of
the answers and summarization offering a fuller picture of the organization. The study
establishes that the organization and its leadership had managed to involve a number of
the staff and all of the thematic managers in the formulation of the strategy and had as
well communicated effectively through the use of a tool dubbed Team Assessment Plan
the various tasks to be implement as well as the expected deliverables and their due
dates. The same tool is used for resource requisition by staff and management as well
as for evaluation of the organizations undertakings as the year progresses by
management and the board. The outlook from the tool aids in the decision on rewards
and remuneration. The study concludes that strategic management has a positive impact
to the performance of TotoHealth, Kenya. The study being a case study looked at only
one company and thus the findings cannot be used to generalize the sector. The study
also recommends for a continual enhancement of communication throughout the
strategy formulation, implementation and evaluation in a turbulent environment more
so a start-up company. The study also recommends for agility in the operations of
organizations that are in volatile environments. And that, strategic management
practices should be observed and documented even for companies that are small and
starting out. Further studies may be undertaken examining strategic management
practices that influence performance in startup companies leveraging on technology as
a key element to obtain competitive advantage within the industry.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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