Green energy strategies and United Nations sustainable development goal onaffordable clean energy at Kenya Electricity Generating Company Limited

Abstract

The strong forces arising from the dynamic environment has made organizations in today’s world to re-think on how to do business in order to fully satisfy their stakeholders and remain relevant in the unfolding dispensation. In any given business environment, innovative adoption strategy has to be employed to provide tactical mode that satisfy the customers. Different organizations will have different ways of achieving their competitive advantage similarly different strategies have been implemented in the organization in order to achieve competitive advantage in the firm. Despite these attempts by researchers to investigate on the green energy aspect in Kenya, none of the studies known to the researcher has been done on investigating the effects of the green energy strategies and sustainable development goal on the achievement of affordable clean energy in Kenya. The purpose of this was to establish the effects of green energy strategies and united nations sustainable development goal on affordable clean energy in Kenya; A case study of Kenya Electricity Generating Company Limited (KenGen). The researcher adopted a case study design with a census Population of 10 respondents comprising of the Chief Executive Officer and 9 Executive Directors who forms the executive board committee at KenGen. The researcher collected primary data using interview guide. The findings of the study indicated that green energy strategies are adopted for the provisions of affordable clean green energy for the organization. The Kenya electricity generating company considers green energy strategies to be valuable tools as they help in attaining the strategic goals while ensuring the energy is affordable, reliable and sustainable to the consumers. Therefore, the study concluded that green energy strategies have a significant impact on the affordability of the clean green energy. In order to make the green energy affordable, emphasize on the rules and regulations concerning the green energy strategies should be adhered to. The policies and regulated standards will enhance full adoption of the green energy strategies in the organization and thus, ensures all employees and managements are focused on the sustainable development goal of green energy and the affordability. The study recommends that the organization should increase the investment in training employees on the green energy strategies for it is a good way to enhance the adoption of the green energy strategies and their operationalization. The strategic planning should also be incorporated in these strategies for it will ensure that the strategies are achieved and will allow creativity and innovation to the strategies hence, facilitate the achievement for the affordability of clean green energy.