Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Wandera, Robert Wamalwa"
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Challenges facing the implementation of differentiation strategy in the operations of the Mumias Sugar Company Limited
Awino, Zachary Bolo; Wandera, Robert Wamalwa; Imaita, Isaiah; K’ Obonyo, Peter (University of NairobiSchool of Business, 2009)Many organizations today are focusing on becoming more competitive, by launching competitive strategies that give them an edge over others. To do this, they need to craft differentiation strategies (Micheal, E. Porter ...