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Now showing items 71-80 of 151
Advertising messages and strategies: selling Kenya to the world
(University of Nairobi, 2015)
This paper focuses on media and message strategies used in advertising and marketing Kenya as a preferred destination for tourism and business purposes. Therefore, emphasis will be put more on advertising Kenya as a brand ...
Implementation of the ISO 9001:2008 standard at the University of Nairobi
(University of Nairobi, 2015-04-07)
This paper presents the experience of implementing the ISO 9001 standard at the University of Nairobi, the largest university in Kenya. We present achievements of the of the University after implementing the standard in ...
Preparedness of University Libraries as drivers for green transformation and sustainable development: the case of University of Nairobi Library, Kenya
(University of Nairobi, 2015-04)
University Libraries in Africa have a role in driving the destinies of their nations in the provision
of
information that inform leadership on pertinent issues. Today, more than ever, the well being of ...
The application of porter's generic business strategies and performance of pharmaceutical wholesalers in Kenya
(2012)
This project has examined the application of Porter’s generic business strategies by
Pharmaceutical wholesalers in Kenya and how these strategies have impacted firm’s
performance. By examining these strategies, this ...
Quality management practices adopted by sugar manufacturing companies in Western Kenya
(2012-09)
Quality is widely recognized as one of the most important disciplines /strategies or
competitive priority for an organizational development. In this era of global
competition a company needs to apply quality methodologies ...
A survey of management perception on the usefulness of zero based budgeting: Evidence from non governmental organizations in Kenya
(2011-11)
Budgeting process is a key activity in the life of any organisation which should be
accorded the seriousness it deserves as it guides the activities of the organization. Proper
planning, preparation, adherence and control ...
Cultural influences on strategic change implementation in state Corporations: the case study of Kenya Ports Authority
(2012-11)
This study was done to determine the cultural dimensions that influence change management at
Kenya Ports Authority. Focus was on change initiatives which had already been implemented by
the maritime industry state ...
Competitive strategies adopted by insurance companies in Rwanda
(2012-11)
This paper was a survey that sought to establish the competitive forces in the Rwandan market that affected the manner in which insurance business was conducted. It also sought to find out the competitive strategies the ...
Contraceptive use among HIV discordant couples in Kenya: A qualitative study
(University of Nairobi, 2014)