Effect Of Competitive Strategies On The Performance Of Strathmore University In Kenya

Abstract

Competitive strategy is concerned with what a firm does to gain competitive advantage. In order to outperform other firms in a given industry, firms need to craft superior strategies that align their operations to the changes taking place in the operating environment. Therefore this study sought to determine the Effects of Competitive Strategies on Performance of Strathmore University. The objective and purpose of this study was to determine the Effects of Competitive Strategies on Performance of Strathmore University in Kenya. The research design adopted is a case study as the unit of analysis was one organization. The study used primary data which was collected through an interview guide from the employees of Strathmore University. The data in the study was analyzed using content analysis. From the study Strathmore University had adopted differentiation strategy and focus strategy. The study established that differentiation strategy is what Strathmore University thrives on. The recommendation of the study is that the University should continue enhancing the differentiation of their services since it provides highest competitive strategy. The University should also invest in coming up with more unique programs to continue differentiating themselves. This will ensure they are able to remain competitive in the market. From the study cost leadership strategy was established not to be effective. The study recommends the University to try other ways of implementing the strategy and as a result they will gain competitive advantage and be able to offer quality services at a low cost. Organizations that embrace cost leadership are able to offer the same at an affordable fee. This means the organization is able to gain competitive advantage.