Strategic Planning Practices and Organizational Performance of Sandoz Gmbh Kenya
Abstract
Strategic planning encompasses all the organizational processes of defining its strategy,
choosing direction and decision making on resource allocation in order to pursue the
envisaged future ideal state. With the realization of the role played by strategic plans
towards the achievement of an organization’s Vision and Mission, the need for focus and
alignment, the process of strategic planning remains critical in ensuring efficiency and
improved performance. This study set out to assess the influence of strategic planning
practices on performance of Sandoz GmbH Kenya through the adoption of a case study
research design. Using an interview guide for the purposes of data collection, Primary
data was obtained by interviewing the managers whose roles were closely related to the
objective of the study. Data analysis was done using content analysis aimed at a
systematic qualitative in-depth description of the composition of the objects of the study.
The study concluded that the strategic planning practices adopted by Sandoz GmbH
Kenya included objective setting, formulation of a strategic plan, participatory decision
making, reward and recognition, training and development and employee participation.
The adoption of these practices was observed to have a positive influence on the
performance of Sandoz GmbH Kenya. The study recommends Sandoz GmbH Kenya
should continue practicing formal strategic planning for enhanced effectiveness and
efficiency as well as improved organizational performance. The organization should also
continue to strengthen its strategic plans with the one, three and five year term plans.
Emphasis should be increased on evaluation and control to ensure feedback generated
goes into strengthening strategy formulation and implementation processes in driving the
achievement of the set goals and objectives. In addition, the study recommends an
enhancement of employee participation in the strategic planning and implementation
process, more investment should be channeled into training and development with a long
term view in building capabilities. Emphasis should also be laid on prudence while
aligning global objectives to the local market in order to optimize opportunities, growth
and performance.
Publisher
University of Nairobi
Subject
Strategic Planning PracticesRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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