Strategy Implementation at Safari Park Hotel and Casino

Abstract

The hotel industry is one of the biggest industries in Kenya's economy. With the turbulent nature of the hotel industry, hotels encounter many challenges that demand effective operation strategies. The study explored strategy implementation at Safari Park Hotel and Casino and the challenges they face while implementing them. In order to satisfy the objectives of the study, a case study method was adopted. The study established strategic management practices and the major challenges to implementing the strategy in the hotel. The study considered two theoretical frameworks, that is, Mckinsey 7s framework and the Resource-based view theory. A case study was carried out and data collected by use of interview guides conducted with the top officials in four management departments in the Hotel that is Sales and Marketing, Human Resources, Front Office, and Food and Beverage departments. The data collected was qualitative hence content analysis method was adopted to analyze the information collected. From the analysis, Safari Park Hotel was found to have strategic implementation practices managed by the management in conjunction with departmental heads. The management was found to play role of resource provider and leadership needed. Hotel culture, communication barriers, lack workforce motivation, inadequate resources, high turnover rates and inadequate staff were identified as the main challenge in strategy implementation. Safari Park Hotel was found to have put in place strategies for smooth strategy implementation that included staffing, effective communication channels, training of staff and resource availability and planning. The Hotel also had put in place strategy to overcome challenges faced in strategy implementation. It is recommended that five-star hotel put in place strategies for effective operation for efficient service provision.