Innovation and creativity as determinants of growth in the real estate industry in Kenya

Abstract

Creativity and innovation are essential determinants of long-term survival, success, and growth in the organization. Innovation and creativity are very important to a great number of the organizations and it’s significant to achieve competitive advantage. Studies have found that firms with certain advantages are in a position to use innovation strategies so as to acquire high market share and profits .Despite the increasing demand for public housing and increasing opportunities for investors to invest in residential real estates, rental yields have been fluctuating from the year 2007. Real estate investment and prices act as important measures to reflect the anticipated demand for real estate and they also predict the economic growth of a country. This study sought to determine the extent to which innovation and creativity determine the growth in the real estate industry in Kenya. Descriptive research design and cross-sectional survey design was adopted...........