Licensing Strategy and Competitive Advantage in the Vehicle Tracking Industry: the Case of Car Track Kenya Limited
Abstract
This data was collected during the month of July 2006. The objective of the study sought
to detem1ine the Competitive Advantages gained by Car Track Kenya Limited in its
Licensing trategy. The design used was a case study of Car Track Kenya Limited. Both
primary and secondary data was collected from the target respondents consisting of
Managers drawn from Car Track Kenya Limited. Open - ended questionnaire was used
to collect data. eliciting a response rate of 92%. Content analysis was done in drawing
conclusions. The finding of the analysis revealed Car Track Kenya Limited has indeed
gained Competitive Advantages from its Licensing Strategy. Research and Development
expenses are incurred by the Licensor; the Licensor supports marketi ng and technical
efforts of the company and has given the company exclusivity in installing and operating
the system ~ithin East Africa region.
On policy and Practice the results have the following implications; the Insurance
Companies need to consider the service as mandatory for high premium vehicles, the
government to consider revising taxes downwards to make the product affordable to
majority of motoring publics and provide enabling environment for Licensing
arrangements between local and international corporations to thrive.
Publisher
UoN
Subject
Vehicle Tracking IndustryRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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