| dc.description.abstract | This study sought to analyze the relationship between the principle and practice corporate
Social Responsibility (C R) by Kenyan companies, with reference to companies listed at the
Nairobi Stock Exchange (NSE ). The study sampled seventeen companie from the three main
investment segments. Interviews were granted by five companies while data for the other twelve
was gathered from company websites. The data gathered was primarily on how the companies
plan, finance, manage and sustain their CSR program.
This study revealed that CSR is an integral component of day-to-day company activities and
substantial finances are committed to CSR annually. The study also revealed that there is
adequate level of stakeholder involvement. The media is used to communicate the C R activities
to other stakeholders and the general public, in order to build good corporate image and add
visibility to the company products. The study showed that employees are to a large extent
involved in CSR by way ol participation and voluntary contribution.
The study further revealed that companic regard CSR as an important ingredient in achieving
overall company objective and de pite the challenge faced in implementation….............................................................................. | en_US |
