Firm level factors and Internatioal performance of Companies listed on the Securities Exchange
Abstract
The determinants of International success have always been an issue of importance in international business research. Firm level analysis enhances the understanding of how firms compete in the international market place and what factors influence their relative success. Given the liability of foreignness and the risks and costs associated with doing business in foreign countries, researchers and practitioners have sought to establish how best to successfully utilise and deploy resources and capabilities, thereby contributing to success in international markets and enhancing firm international performance.......
Publisher
University of Nairobi