Responses by Government - Owned Technical Training Institutions to Increased Competition: a Case of Technical Training Institutions in Nairobi

Abstract

The study sought to find out the challenges and subsequent responses Government owned Technical Training Institutions in Nairobi have faced and adopted in the face of increased competition. Technical Training Institutions equip the trainees with specialized technical business skills, sound knowledge as well as positive attitudes necessary for full participation in the labour market. Notably, in this regard, the Technical Training Institutions in Kenya have been very active players in the technical training field. Since 1990s there has been an influx of training institutions most of which privately owned. Apparently competition has increased as a result. Being government-owned, these Institutions' flexibility and speed of response to increased competition from other Institutions has been put to test. This study followed two objectives: First, to establish what government-owned Technical Training Institutions in Nairobi consider as their greatest challenges from increased competition. Secondly, to determine how they have responded to the challenges. Study was conducted through a structured and open-ended questionnaire and data was analysed using descriptive statistics by use of mean scores, percentages and content analysis. The findings revealed that these institutions have faced challenges relating to competition for students, Pressure on physical facilities, high maintaineous costs and staff turnovers. Subsequently these institutions have responded both from a strategic and tactical point of view. Adjustments have beenmade on the organization structure, culture and leadership. There has been a concerted effort to engage in income generating activities to source more funds to support the strategies adopted. Elements of the marketing mix such as product, price, promotion, staff competence, process management and probe have been adjusted as a result of increased competition. To improve on their response the government should avail more funds and delegate the management to adopt the necessary measures without delay. These institutions flexibility to respond is crucial for their survival.