dc.description.abstract | The study sought to find out the challenges and subsequent responses Government owned
Technical Training Institutions in Nairobi have faced and adopted in the face
of increased competition. Technical Training Institutions equip the trainees with
specialized technical business skills, sound knowledge as well as positive attitudes
necessary for full participation in the labour market. Notably, in this regard, the
Technical Training Institutions in Kenya have been very active players in the
technical training field. Since 1990s there has been an influx of training institutions
most of which privately owned. Apparently competition has increased as a result.
Being government-owned, these Institutions' flexibility and speed of response to
increased competition from other Institutions has been put to test.
This study followed two objectives: First, to establish what government-owned
Technical Training Institutions in Nairobi consider as their greatest challenges from
increased competition. Secondly, to determine how they have responded to the
challenges.
Study was conducted through a structured and open-ended questionnaire and data
was analysed using descriptive statistics by use of mean scores, percentages and
content analysis. The findings revealed that these institutions have faced challenges
relating to competition for students, Pressure on physical facilities, high
maintaineous costs and staff turnovers. Subsequently these institutions have
responded both from a strategic and tactical point of view. Adjustments have beenmade on the organization structure, culture and leadership. There has been a
concerted effort to engage in income generating activities to source more funds to
support the strategies adopted. Elements of the marketing mix such as product,
price, promotion, staff competence, process management and probe have been
adjusted as a result of increased competition.
To improve on their response the government should avail more funds and delegate
the management to adopt the necessary measures without delay. These institutions
flexibility to respond is crucial for their survival. | en_US |